You might consider making the language in your alt text actionable, such as "Click here to download the ultimate content creation kit." Actionable alt text will essentially turn every linked image into another CTA. So, even if someone doesn't see the snazzy GIF of my latest offer (or if they hover their mouse over an image that does show up), the alt text will beckon them to click.
Their email marketing strategy and plan was to optimise their email subject lines because this was the first place that their customers would engage with. To do this, they used an AI generating subject line tool called Phrasee. There are plenty of increasingly sophisticated AIs out there which can do this kind of thing. Phrasee worked for Dominos because it capitalises upon being specific to brand voice, and is optimised to drive action.

Make your offers feel relevant. If you offer people something they don’t think is relevant for them, they also think you don’t know them or understand their situation. Segmenting people based on their interests, problems, company sizes, and other things can help with that a lot. But it’s not enough. Your offer might be a perfect fit for them, but how you present it has to be a fit, too. Focus on describing their problems, how they’ll use the product or service, and what they will have in the end. Don’t talk about it from your perspective. No one really cares what you think about your product as much as they care about what they’ll get from it.


S • Segment. Market research and data analysis heavily inform this first step. You can also use marketing personas and the like to help. Your primary aim with this step is to identify differing customer needs according to relevant markers (e.g. demographic, behaviour, occupation, interests...). You then divide your market into ‘segments’ according to these needs.
Steven, you nailed the topic! Thanks a lot! I am already on my way to your described perfect email marketing strategy. 1. Following tactic of personalization in my messages, because I always appreciate the personal touch myself. 2. Next, segmentation - real assistant for you and your audience, it filters out everything you don't need and everybody that won't be interested in your topic. 3. Mobile-friendliness that's is the point I was never outlined and thought of. So the first thing to improve! 4 & 5 Testing and automation are included in my plan from provider.Thanks again for the content, now I know gaps in my strategy, that I could work on.
The ideal type of opinion (unrelated to your expertise) is one that doesn’t offend anyone, but makes some people relate to you more. For example, I’m a vegetarian. I used to protest whenever there wasn’t a big piece of meat on my plate. But when I tried eating just veggies for a couple of months, I realized I felt a lot more energetic. Sure, it’s more ecological. And often animals are treated cruelly. But those aren’t the things I emphasize if someone asks why I’m a vegetarian. No one in their right mind has a strong negative reaction to someone eating food that makes them feel energetic, right? But for some vegetarians it’s a very meaningful choice, so it might have a positive impact on those people. That said, I highly doubt that my choice of diet have any direct impact on my sales.

Solo Ad Advertising is a great way to generate immediate traffic to your blog and generate a massive subscriber mailing list. Unless your blog is highly ranked or you have developed strong SEO skills, it’s difficult to generate income producing traffic to your site. Pay-Per-Click can get expensive and banner ads are only so effective, but solo ads are proving to be a relatively affordable option. In most cases you’ll be paying $.30-$.35 per click with an opt-in rate that ranges from 20-50% depending on the offer. […]
Newsletters are long-haul engagement. They serve as check-ins with your subscribers, as well as offering generalised engagement points. Newsletters are a way of both driving and maintaining engagement – at worst they serve as a reminder of the relationship the recipient has with a brand, but usually, they do a lot more. Provide as many engagement points/links as you can within your newsletters, and you'll be surprised at what crops up!

Win-back: An existing customer is soon approaching the end of his yearly subscription. The customer hasn’t used your product in 3 months and you need a way to win them back and keep them for another year. Create a “win back” email that sends an automated email to all customers that are coming to end of their contract with a list of new product features and a short plan on expected releases in the next six months.

I have been delivering solo traffic to my customers since 2009 and I look forward to serving your solo traffic needs as well. If you're new here I would like to point out that there is an optin form below that will place you on my Solo VIP mailing list where you will receive only traffic related emails from me. Those emails offer Special pricing and last minute mailings as well as unique traffic packages that are NOT available to the general public. Plus...


A solo ad is when a list of people who have already expressed an interest in your product or service receives an email that has no other information other then your advertisement. Its a “solo ad” because your ad is the only ad information that is emailed. Any online business needs to build a list of potential customers. However, building a list can be time consuming if you try this completely on your own. Solo ads can help you build a list quickly and effectively. Most solo […]
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
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