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Make it scannable. Your subscribers are busy people who get a lot of email, so it's safe to assume you don't have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what's in store. If you're sending a long article, consider inserting a "read more" link so people can get to the rest when it's convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best.
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter.
Think as well about the kinds of metrics you're evaluating. You probably know that interaction with email campaigns is measured through open and click-through rates. While it's meaningful to review email response in this way, if this is all you measure, you're missing the bigger picture of the value of email to your company and its customers. These rich metrics in the email are great. However, there is a distinction must be made between:
When an email advertising order is placed at 10DollarSoloAds, we immediately begin the process of sending your email campaign. Each solo ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your solo ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each solo ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website. Email marketing has always been considered one of the most effective and most responsive methods of increasing business to your website.
This campaign was very positively received by its subscribers, so much so that within minutes it was being shared on social media, with an estimated reach of 685,000 people and more than 1.1million impressions. Because Easyjet’s objective was to drive a positive response, they included social media listening within their analysis and discovered that 78% of posts were positive and some even added the word “love”.
If you're doing something right, and it's making an impact, your competitors will pick up on it. If your competitors start changing their own strategies and tactics, and if it seems like they might be doing this in response to your campaign, it's worth looking into. Identify your main competitors and analyse how their own email messaging has changed (if at all) during your campaign.
* Average click rate is calculated by the total number of clicks in a 5 day period divided by the number of solos sent in that period. There is no guarantee that your solo mailing will receive the current average click rate. Your solo mailing could receive more clicks or less clicks than the current average click rate. The average click rate is provided for informational and comparison purposes only.
If you do, you are in luck! We offer co-op solo ads so that you can help everyone on your team get some high quality traffic, at an affordable rate! We manage the entire process and can customize co-op packages for your entire team. From start to finish, we provide consistent customer support and updates. If you are interested in setting one up for your team, contact us right away.